Pied Piper: Saturn No-Haggle Pricing Policy Still Resonates with Customers

Kevin Krolicki from Reuters: Three of the four brands GM is dropping were below average including Pontiac, Saab and Hummer. The exception was Saturn, the highest ranking non-luxury car brand. GM is selling Saturn brand and its associated retail network to Roger Penske's Penske Automotive Group. O'Hagan said Saturn's approach showed its no-haggle pricing policy still resonated with core consumers. "I think Saturn appeals to a number of those buyers," he said. The lowest-ranked dealerships by brand were Mitsubishi Motors Corp, Pontiac, Saab, Jeep and Chrysler. Three of the youngest auto brands also scored below average: BMW's Mini, Toyota's Scion and Smart, a joint-venture between Penske and Daimler. "Those dealerships suffer from the museum curator approach, where sales people say you're welcome to look and I'll be happy to help you only when you're ready to buy," O'Hagan said.

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Virtual Polymer Body-Side Panel Demonstration

SaturnFest 2009

Over the years, one of Saturn's most impressive features was their innovative plastic polymer body panels that it used to cloth it's cars in. The panels resisted damage from small dents, dings, and minor bumps — they proved to be very popular among Saturn owners. The panels simply absorbed the impact, and bounced back into their original form. Back in the day, if you went to your local Saturn retailer, the sales folks would eagerly show you how well the panels worked by either pounding on the side of a car with their fists, or by inviting you to jump up and down on a sample door panel laying on the floor. No matter how hard you tried, the panels always went back to their original shape.