Penske Runs into Saturn’s Historic Wall: Product

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Lindsay Chappell from Automotive News: Roger Penske's 11th-hour decision to pass on acquiring General Motors' Saturn brand marks a sad continuation of the same problem that has dogged Saturn for a decade: a lack of products. Penske had the bold proposal of keeping Saturn alive by creating a virtual automaker. GM was not going to sell Penske any auto factories, and Penske was happy not to have to own any. In taking over the ownership of the Saturn brand name, Penske would get a logo, parts inventories and a field staff – but no designers, stylists, engineers or r&d labs. That meant Penske's staff would have to perpetually wander the earth seeking other automakers to make cars of Penske's description and specifications for Saturn showrooms. In canceling the deal Wednesday afternoon, Penske told GM that it had become apparent – after a single proposed third-party automaker had nixed the deal – that his "virtual automaker" proposal was too risky and uncertain.

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2010 Saturn Preview: What Could Have Been, What Might Still Be...

Last month, General Motors announced that it would stop building Saturns when production of the brand's 2009 models ended later this year – unless, of course, Saturn is spun-off from GM and its new owners request GM to produce 2010 models for the brand's retailers to sell. With the sale of Saturn looking more and more likely, it is also looking more and more likely that GM will indeed build 2010 model year Saturns. Here's a look at what was in store for Saturn's 2010 model year – and what will likely be produced once Saturn is formally separated from GM.