Penske Bets Legacy on Saturn

Lou Whiteman from thedeal.com: Penske is a believer in Saturn, and has put his money where his mouth is. His Penske Automotive Group over the summer struck a deal to pay an undisclosed sum (believed to be less than $200 million) to acquire Saturn, hopeful of reusing a strategy that has worked for its Smart car unit: becoming a "virtual automaker" that contracts out manufacturing to a foreign supplier while focusing on sales, service, and marketing. Smart has succeeded in part because it offered a product (an ultra-compact and fuel-efficient vehicle) that was largely unavailable in the marketplace. Similarly, Saturn must figure out a way to differentiate itself in the markets for midsized sedans and crossover vehicles already crowded with traditional competitors as well as rapidly growing new entrants like Hyundai.

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Flashback Friday: 1984 Saturn Prototype

Flashback Friday: 1984 Saturn Prototype

Roger Smith and F. James McDonald are pictured with the 1985 Saturn four-door sedan concept. This was the first Saturn demonstration prototype vehicle. It was completed for evaluation and shown to the media on September 15, 1984.