Penske Bets Legacy on Saturn

Lou Whiteman from thedeal.com: Penske is a believer in Saturn, and has put his money where his mouth is. His Penske Automotive Group over the summer struck a deal to pay an undisclosed sum (believed to be less than $200 million) to acquire Saturn, hopeful of reusing a strategy that has worked for its Smart car unit: becoming a "virtual automaker" that contracts out manufacturing to a foreign supplier while focusing on sales, service, and marketing. Smart has succeeded in part because it offered a product (an ultra-compact and fuel-efficient vehicle) that was largely unavailable in the marketplace. Similarly, Saturn must figure out a way to differentiate itself in the markets for midsized sedans and crossover vehicles already crowded with traditional competitors as well as rapidly growing new entrants like Hyundai.

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Aura to Make NAIAS 2005 Debut

MSN.com's North American Auto Show (NAIAS) 2005 preview page lists the Saturn 'Aura' concept as the second of two Saturn vehicles making their debut at the Detroit show next week. The first vehicle, of course, is a production version of the Saturn's Kappa-based RWD Sky roadster. Details of both vehicles are embargoed by General Motors at this time.