Penske Bets Legacy on Saturn

Lou Whiteman from thedeal.com: Penske is a believer in Saturn, and has put his money where his mouth is. His Penske Automotive Group over the summer struck a deal to pay an undisclosed sum (believed to be less than $200 million) to acquire Saturn, hopeful of reusing a strategy that has worked for its Smart car unit: becoming a "virtual automaker" that contracts out manufacturing to a foreign supplier while focusing on sales, service, and marketing. Smart has succeeded in part because it offered a product (an ultra-compact and fuel-efficient vehicle) that was largely unavailable in the marketplace. Similarly, Saturn must figure out a way to differentiate itself in the markets for midsized sedans and crossover vehicles already crowded with traditional competitors as well as rapidly growing new entrants like Hyundai.

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Did You Know: The Saturn Vue was Reborn into a Chevy So Exclusive that You Can Only Borrow, Not Buy

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From the New York Times: Rental cars are rarely anything special. And that’s just fine. All you really need from a rental is unlimited miles, long-term shelter for a few stray curly fries and a hassle-free ride from A to B and back again before those martinets at the counter charge you for an additional day. If you’re driving a rental, the car itself is most likely not the point — it is merely a solution to a problem. And for many travelers over the last couple of years, the Chevrolet Captiva has been their rental car solution. The Captiva is a rare thing in the American auto market: a vehicle that isn’t available to consumers but is offered only to fleet customers, including the rental car companies. You can rent one, but you cannot buy it.