Penske Automotive Group Expected to Complete Saturn Acquisition this Quarter

Jon Yanca from Car & Driver: The completion of the sale is expected to close in the third quarter of this year, pending many conditions and approvals from the U.S. Treasury, which now holds a majority stake in GM. It has been rumored that Penske has been in talks with Renault Samsung Motors to import the Korean-built vehicles under the Saturn name. Already owning the sole distribution rights in the States to the teacup-sized Smart brand, it wouldn’t be shocking to see this rumor become reality. Ownership by a small, agile organization like Penske makes sense for Saturn, which always aimed to be a small, agile organization itself.

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Saturn Launches Ad Campaign to Reassure Customers

New Saturn Ad Screen Capture

It's only been a few hours since I first saw the new "We're Still Here" television ad, and the New York Times already has an indepth article about Saturn's brand-new campaign. The story not only discusses that particular ad, but it also takes a look at some of the other spots featuring retail store owners in Saturn's attempt to reassure customers that the brand is still in business.