Opinion: The Ride’s Over for Saturn Lovers

From the Ventura County Star: Started in 1985 to compete with small, fuel-efficient Japanese imports, Saturn was meant to operate independently of the parent company — and for a while it did, building an enthusiastic customer base — almost cultlike — that it hosted for an annual reunion and picnic at its Spring Hill, Tennessee, plant. Unfortunately, the brand never made money and the plant quit making Saturns in 2007. But, to hear Saturn buffs tell it, the massive GM bureaucracy intruded more and more in the running of the company, and it was slow to introduce new models in a fast-changing market. And Saturn, with its smaller cars, faced a lot of competition. Say what you will about gas guzzlers, they deliver great profit margins. Car lovers can only look at the Saturn experiment and think of what might have been. Saturn's specialty was low-key showrooms, no-haggle pricing and obsessive customer service.

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Detroit-Area Saturn Retailers Collecting Donations of New Household Items for Habitat for Humanity Families

Saturn Hands On Homes Logo

Saturn retailers in the Detroit area will dedicate the first of five Habitat for Humanity Homes built by the Saturn Hands on Homes project on December 12th. To help further celebrate the occasion, Saturn retailers are collecting donations of new, unused household items for the families moving into these and other Habitat for Humanity homes.