Opinion: The Ride’s Over for Saturn Lovers

From the Ventura County Star: Started in 1985 to compete with small, fuel-efficient Japanese imports, Saturn was meant to operate independently of the parent company — and for a while it did, building an enthusiastic customer base — almost cultlike — that it hosted for an annual reunion and picnic at its Spring Hill, Tennessee, plant. Unfortunately, the brand never made money and the plant quit making Saturns in 2007. But, to hear Saturn buffs tell it, the massive GM bureaucracy intruded more and more in the running of the company, and it was slow to introduce new models in a fast-changing market. And Saturn, with its smaller cars, faced a lot of competition. Say what you will about gas guzzlers, they deliver great profit margins. Car lovers can only look at the Saturn experiment and think of what might have been. Saturn's specialty was low-key showrooms, no-haggle pricing and obsessive customer service.

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General Motors Offering Saturn Owners Special Incentives to Test Drive Cars, Trade Up to a New GM Vehicle


Are you in the market for a new vehicle? If so, General Motors would really like you to take a look at their refreshed lineup of vehicles. As a result GM is inviting Saturn owners to "kick off the new year with a new vehicle that's every bit as impressive as your Saturn." The offer comes in the form of a loyalty rebate that takes an additonal $500 to $2000 off the "purchase or lease an eligible, new 2014 or remaining 2013 Chevrolet, Buick, GMC or Cadillac" now through February 28th.