Opinion: The Ride’s Over for Saturn Lovers

From the Ventura County Star: Started in 1985 to compete with small, fuel-efficient Japanese imports, Saturn was meant to operate independently of the parent company — and for a while it did, building an enthusiastic customer base — almost cultlike — that it hosted for an annual reunion and picnic at its Spring Hill, Tennessee, plant. Unfortunately, the brand never made money and the plant quit making Saturns in 2007. But, to hear Saturn buffs tell it, the massive GM bureaucracy intruded more and more in the running of the company, and it was slow to introduce new models in a fast-changing market. And Saturn, with its smaller cars, faced a lot of competition. Say what you will about gas guzzlers, they deliver great profit margins. Car lovers can only look at the Saturn experiment and think of what might have been. Saturn's specialty was low-key showrooms, no-haggle pricing and obsessive customer service.

Random Article from the SaturnFans.com Archives

Sneak Peak at Some of Saturn's Colors for 2009

Saturn's 2009 Colors

Saturn is unique in the way it values the opinions of its customers. A few months ago, the company polled some owners and fans, asking them for help naming seven new colors that it plans to make available on its cars and crossover trucks during the 2009 model year. Saturn carefully reviewed all of the suggestions that were submitted and chose the names it felt best represented the brand's image.