Michigan Business Review: Local Saturn Store Waiting to See Which of Several Suitors Will Buy the Brand

Saturn of Saginaw

Paul Wyche from the Michigan Business Review: The Great Lakes Bay Region's sole Saturn dealer sits – and waits. "That's about all we can do," said Pete Serra, owner and president of a Saturn dealership in Saginaw, as well as Flint. "In the beginning, a group of dealers may have been talking about buying the brand from GM, but we're talking about multiple big players now." In fact, General Motors has had to retain a former company adviser to help sift through the numerous suitors looking to purchase the brand founded in Serra believes that a "top tier manufacturer, probably one already producing cars in the U.S." is in the offing.

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Customer Driven Programs and Initiatives Help Differentiate Saturn in Crowded Marketplace

Saturn Logo

With all of the media attention over the past couple of years focused on Saturn's redesigned lineup of vehicles, it's easy to forget about some of the company's other initiatives and innovations.  Saturn has always been known for outstanding customer service, and the brand works hard to stay at the forefront of the industry when it comes to coddling customers.