Lutz: General Motors "Made an Enormous Bet on Product in Saturn"

Tom Walsh from the Detroit Free Press: GM's share of U.S. car and truck sales has fallen from 28% to 21% since 2001 and the company still has too many brands (eight) to support in a brutally competitive market. Lutz acknowledged as much in a telephone interview when I asked him about the Saturn brand, which GM has placed under what it calls "strategic review," with killing the brand as an option. "The sad fact," Lutz said, "is that we made an enormous bet on product in Saturn... We gave them a world-class large crossover in the Outlook, a world-class small crossover in the Vue, a world-class European small car in the Astra... and an absolutely world-class sedan in the Aura, and it just has not resulted in enough volume to justify another round of investments of that magnitude. As a businessman," he said, "I understand that perfectly."

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A Letter from Jill Lajdziak to Saturn Owners Regarding GM’s Decision to Shutdown the Brand

Saturn General Manager Jill Lajdziak

Of all the letters I have written this past year, this one is the most difficult. I want to begin by thanking all of you for your support over this last year. Your loyalty to Saturn motivated my team to work very hard to try to find a way for this brand to continue. The many e-mails, calls and personal notes provided the inspiration to all of us at Saturn. By now I'm sure you have heard that the sale of Saturn to the Penske Automotive Group could not be finalized. As a result, the Saturn brand will now be phased out over time.