Lutz: General Motors "Made an Enormous Bet on Product in Saturn"

Tom Walsh from the Detroit Free Press: GM's share of U.S. car and truck sales has fallen from 28% to 21% since 2001 and the company still has too many brands (eight) to support in a brutally competitive market. Lutz acknowledged as much in a telephone interview when I asked him about the Saturn brand, which GM has placed under what it calls "strategic review," with killing the brand as an option. "The sad fact," Lutz said, "is that we made an enormous bet on product in Saturn... We gave them a world-class large crossover in the Outlook, a world-class small crossover in the Vue, a world-class European small car in the Astra... and an absolutely world-class sedan in the Aura, and it just has not resulted in enough volume to justify another round of investments of that magnitude. As a businessman," he said, "I understand that perfectly."

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