A Letter from Jill Lajdziak to Saturn Owners Regarding GM’s Decision to Shutdown the Brand

Saturn General Manager Jill Lajdziak

Of all the letters I have written this past year, this one is the most difficult. I want to begin by thanking all of you for your support over this last year. Your loyalty to Saturn motivated my team to work very hard to try to find a way for this brand to continue. The many e-mails, calls and personal notes provided the inspiration to all of us at Saturn. By now I'm sure you have heard that the sale of Saturn to the Penske Automotive Group could not be finalized. As a result, the Saturn brand will now be phased out over time.

This is not what all of us here at Saturn and General Motors had hoped for.

Nearly two decades ago, Saturn entered the automotive marketplace and revolutionized the car buying and ownership experience with a simple philosophy, to treat individuals the way they deserved to be treated—with respect. Over the years, this approach toward customer service has become a hallmark of the brand. During this transitional period, we know there may be concerns about your vehicle's warranty coverage and the service of your Saturn going forward. I want to assure you that the expressed written warranty on your new Saturn remains unchanged and will be fully honored by General Motors. In addition, if you purchased a Saturn Service Plan vehicle service contract on your Saturn vehicle, coverage under the agreement remains unchanged and will be fully honored in accordance with the terms of the agreement. General Motors will determine the most effective way to meet your service needs through its extensive Dealer network. In the interim, Saturn owners should continue to visit their Saturn retailer for service or contact the customer center at 1-800-553-6000 for more information.

As GM reinvents itself for you and our future customers, we will work hard to continue to earn your business, providing some of the finest quality vehicles in the world. If you have any questions or concerns about your warranty or where to take your vehicle for service, please call the Customer Assistance Center at 1-800-553-6000.

Again, thank you for your loyalty and passion for Saturn. You are the reason for our past success and we remain forever grateful.



Random Article from the SaturnFans.com Archives

Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."