Jill Lajdziak: We are Still Saturn

Saturn General Manager Jill Lajdziak

A letter from Saturn General Manager Jill Lajdziak: From our very beginning, Saturn has always sought a better way. We pioneered no haggle-no hassle shopping, built dent-resistant cars, set a new benchmark for customer service and forged a unique relationship with our retailers, workers and customers. From the beginning, Saturn was launched as a "Different kind of Car Company." Well, here we go again. You may have read that General Motors delivered a plan to the U.S. government that outlined the corporation's plan for long term viability. In that plan, GM stated that Saturn would work with its retailers to investigate options for the future of the Saturn brand. We said that all ideas were on the table and we meant it.

Today, we confirmed that Saturn and GM would further investigate one of those options: a spin-off of an independent Saturn Distribution Corporation.

The Saturn Distribution Corporation already exists as an indirect subsidiary of GM. It's the entity with which our retailers currently have their franchise agreement. An independent Saturn would still have its great retailers, and it would continue to source current products from GM through 2011 and if successful, SDC at that point would source products from other manufacturers.

The goal – from a product perspective – would be to find future vehicles that match the Saturn brand: fuel efficient, safe, reliable and affordable. From a retailing perspective, we would build on our core strength of unmatched customer service. The same hassle-free experience that is a hallmark of the brand could be taken to even higher levels.

While this process proceeds, we will continue to do what we have always done best: Sell great vehicles and take care of our customers. We have a fresh portfolio of award-winning, fuel-efficient vehicles and a network of retailers that is second to none. And our new vehicles are still backed by a 100,000 mile/5-year (whichever comes first) Transferable Powertrain Limited Warranty. When you add Roadside Assistance and Courtesy Transportation Programs, we believe it is the industry's best overall coverage. It is coverage that GM and Saturn will continue to firmly stand behind and GM will support the continued availability of Saturn parts and service as needed.

This is an exciting time at the Saturn brand, and I have to confess, it feels a bit like it did back in the 1980's when the original Saturn project was being developed. As loyal Saturn owners and enthusiasts, I know you support this brand and you can believe we are working towards a vibrant future. Difficult times sometimes yield the most innovative solutions, and those who are willing to take on the challenge will emerge victorious. Stay tuned.

-Jill Lajdziak

Random Article from the SaturnFans.com Archives

Is this Saturn’s Next Small Car? Take a Closer Look at the Renault Samsung SM3...

Is this Saturn’s Next Small Car?  Take a Closer Look at the Renault Samsung SM3...

More and more industry analysts seem to agree that at some point in the next two years, Saturn retailers will begin selling a compact car that's based on the Renault Samsung SM3 you see in the picture above. While there has been evidence published to support this theory, it is only speculative at this time since none of the parties involved — Saturn, Roger Penske, or Renault-Samsung — have made any official announcements. But it doesn't hurt to take a closer look, right?