Jill Lajdziak: Saturn "Examining Various Alternatives" and Exploring "New Business Models"

Jill Lajdziak at ImSaturn: Over the past several weeks, I'm sure many of you have seen the continued speculation in the media about the future of Saturn. As I mentioned in a earlier post, we are examining various alternatives for Saturn including potential new business models for the brand. While this is a sensitive process, I assure you that we will keep you as informed as possible with updates on this site. Even in these uncertain times, however, a few things are very clear. Saturn still is very much open for business, and we have one of the industry's freshest line-ups of stylish and fuel efficient cars, crossovers and hybrids. We also have an outstanding network of retailers that is absolutely focused on providing an unmatched purchase and ownership experience.

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Jill Lajdziak: We are Still Saturn

Saturn General Manager Jill Lajdziak

A letter from Saturn General Manager Jill Lajdziak: From our very beginning, Saturn has always sought a better way. We pioneered no haggle-no hassle shopping, built dent-resistant cars, set a new benchmark for customer service and forged a unique relationship with our retailers, workers and customers. From the beginning, Saturn was launched as a "Different kind of Car Company." Well, here we go again. You may have read that General Motors delivered a plan to the U.S. government that outlined the corporation's plan for long term viability. In that plan, GM stated that Saturn would work with its retailers to investigate options for the future of the Saturn brand. We said that all ideas were on the table and we meant it.