Jill Lajdziak: Retail Experience Makes the Saturn Difference

From the Hub magazine: Between the time we spoke with Jill Lajdziak and the publication of this interview, General Motors announced plans to close Saturn. Well, here's another news flash: This doesn't necessarily mean the end for Saturn. And it certainly does not change the enlightened view Saturn brings to automotive retailing. Saturn was never designed to be a "luxury" automobile, but you'd never know that while visiting one of its state-of-the-art showrooms. The approach is almost majestic, with the gated dealership (if we must call it that), gracing a hillside. Golf carts whiz past, delivering customers to cars. Visitors are welcomed into a bright and airy space that nearly sparkles in the light. It is all windows, floors of bamboo, sunshine and curvaceous furniture. Kids play in a playroom while moms and dads tap at laptops in the waiting area. The garage is so shiny and bright you could just about open a restaurant in there. The pressure is so low you could almost feel a tropical breeze.

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