Jill Lajdziak: Retail Experience Makes the Saturn Difference

From the Hub magazine: Between the time we spoke with Jill Lajdziak and the publication of this interview, General Motors announced plans to close Saturn. Well, here's another news flash: This doesn't necessarily mean the end for Saturn. And it certainly does not change the enlightened view Saturn brings to automotive retailing. Saturn was never designed to be a "luxury" automobile, but you'd never know that while visiting one of its state-of-the-art showrooms. The approach is almost majestic, with the gated dealership (if we must call it that), gracing a hillside. Golf carts whiz past, delivering customers to cars. Visitors are welcomed into a bright and airy space that nearly sparkles in the light. It is all windows, floors of bamboo, sunshine and curvaceous furniture. Kids play in a playroom while moms and dads tap at laptops in the waiting area. The garage is so shiny and bright you could just about open a restaurant in there. The pressure is so low you could almost feel a tropical breeze.

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2009 Saturn Sky Brochure

2009 Saturn Sky Brochure

Saturn asks potential customers to among other things, "Rethink Adrenaline," on the pages of the '09 Sky brochure. "It's high performance and high style without the high price," writes Saturn. "With an available 260-hp engine, a near 50/50 weight distribution, and a suspension that successfully balances handling and comfort, this head-turner is ready for anyone who wants to have fun and let the sun to shine in."