Jill Lajdziak: Retail Experience Makes the Saturn Difference

From the Hub magazine: Between the time we spoke with Jill Lajdziak and the publication of this interview, General Motors announced plans to close Saturn. Well, here's another news flash: This doesn't necessarily mean the end for Saturn. And it certainly does not change the enlightened view Saturn brings to automotive retailing. Saturn was never designed to be a "luxury" automobile, but you'd never know that while visiting one of its state-of-the-art showrooms. The approach is almost majestic, with the gated dealership (if we must call it that), gracing a hillside. Golf carts whiz past, delivering customers to cars. Visitors are welcomed into a bright and airy space that nearly sparkles in the light. It is all windows, floors of bamboo, sunshine and curvaceous furniture. Kids play in a playroom while moms and dads tap at laptops in the waiting area. The garage is so shiny and bright you could just about open a restaurant in there. The pressure is so low you could almost feel a tropical breeze.

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GM "100th Anniversary" Employee Pricing Commercial Features Real Saturn, GM Workers

GM 100th Anniversary Employee Pricing Ad

General Motors featured real workers in the "GM 100th Anniversary" employee pricing ads that have been airing on network and cable television channels for the past week. Among the employees featured in the commercial are a handful of current and former Saturn folks, although not positioned where you might expect them to be.