Jill Lajdziak: Retail Experience Makes the Saturn Difference

From the Hub magazine: Between the time we spoke with Jill Lajdziak and the publication of this interview, General Motors announced plans to close Saturn. Well, here's another news flash: This doesn't necessarily mean the end for Saturn. And it certainly does not change the enlightened view Saturn brings to automotive retailing. Saturn was never designed to be a "luxury" automobile, but you'd never know that while visiting one of its state-of-the-art showrooms. The approach is almost majestic, with the gated dealership (if we must call it that), gracing a hillside. Golf carts whiz past, delivering customers to cars. Visitors are welcomed into a bright and airy space that nearly sparkles in the light. It is all windows, floors of bamboo, sunshine and curvaceous furniture. Kids play in a playroom while moms and dads tap at laptops in the waiting area. The garage is so shiny and bright you could just about open a restaurant in there. The pressure is so low you could almost feel a tropical breeze.

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Flashback Friday: 1999 Homecoming SL2 Brochure

Flashback Friday: 1999 Homecoming SL2 Brochure

Pictured above is the front page of the single-page brochure created to promote the 1999 Saturn Homecoming SL2. Only a limited number of these green sedans were built to commemorate the brand's second homecoming celebration held in July of '99 at the former Saturn plant in Spring Hill, Tennessee. The MSRP for this special model was $17,405.