Initial Co-Branding from Pending Penske Acquisition Pumps Saturn Retailers

Steve McKee from Business Week: The moment Roger Penske announced his planned acquisition of the Saturn brand from GM, Saturn dealerships around the country initiated a spontaneous and organic co-branding campaign, erecting banners and billboards to celebrate the alliance. Saturn of Wichita's advertising proudly proclaimed: "Finally, a car guy owns a car company." Scott Davies, owner of the dealership, explained the resulting traffic increase by saying: "People want to buy from someone they like. A lot of customers won't buy a car from GM, but they will buy a car from Roger Penske." That's why Davies — and many other dealers like him — were so eager to associate Saturn with Penske. It was an odd and unintentional (at least from GM's perspective) co-branding effort, but it paid off.

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General Motors Two-Mode Hybrid Powertrain Voted "2009 Best New Green Technology"

Last week, the Automobile Journalists Association of Canada (AJAC) recognized GM's Two-Mode Hybrid technology as the 2009 Best New Green Technology. The inaugural award results from AJAC's desire to recognize innovative new green technology developments in the auto industry that will be of benefit to the Canadian consumer.