Happy Birthday, ImSaturn!

Festive Yellow Sky

Saturn's innovative social networking site, ImSaturn, turns one year old this month, and Saturn is celebrating with a look back on the site's accomplishments and an addictive twist on the childhood game Pin the Tail on the Saturn (betcha can't just play once). In a blog post, General Manager Jill Lajdziak said her team was "thrilled" when 1000 folks joined within the first three weeks. Today, the site boasts almost 5000 members.

Your comments on this site, whether asking a simple question, offering honest criticism or giving us a pat on the back, have all been very welcome. You've also taken time to upload more than 6,000 photos of your beloved cars and more than 100 videos of your favorite Saturn commercials and activities. Several hundred of you even puckered up and kissed an Astra. That kind of passion and loyalty is why I love this business in general, and this brand in particular.

She touched briefly on the spin-off being jointly investigated by her team and retail representatives. "We are working hard with our retailers as we try to map out an innovative new course for Saturn," Jill added. "We'd love to have you along for the ride." If you haven't had a chance to check out ImSaturn, why not head over there now to see what its all about. While you're at it, make sure to join the SaturnFans Group on the site.

Source: ImSaturn

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Sneak Peak at Some of Saturn's Colors for 2009

Saturn's 2009 Colors

Saturn is unique in the way it values the opinions of its customers. A few months ago, the company polled some owners and fans, asking them for help naming seven new colors that it plans to make available on its cars and crossover trucks during the 2009 model year. Saturn carefully reviewed all of the suggestions that were submitted and chose the names it felt best represented the brand's image.