GM Readies Break with Saturn

Michelle Krebs from AutoObserver: Nobody's leveling much skepticism of Penske Automotive Group's plan to be running Saturn by the end of next month because, ah, Penske isn't exactly known as a guy who messes up. But realists will admit Penske has his hands full in resurrecting a name that began promisingly as GM's hip, inhouse alternative brand, but whose early potential was frittered away through years of almost deliberate erosion of the brand's prominent non-GM-ness. Penske plans to sell current Saturns - the Aura sedan and Vue and Outlook crossovers - through their planned lifecycles that should encompass about three years; Penske told AutoObserver in June that an extension to buy GM-produced models could be negotiated beyond that timeframe.

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Saturn to Keep Its European Focus, GM Vehicle Lineups Will Likely Get Smaller


Chevrolet and Cadillac have been getting a lot of press lately as GM's mass-market brands for mainstream and luxury vehicles, respectively. That's left folks with a lot of questions about the other brands situated in the middle of GM's portfolio. You might have even been asking yourself: is there a plan being executed here, or is a GM making things up as it goes along?