GM Hopes to Retain Saturn Customers, but 69% of SaturnFans.com Members Surveyed Say they Won’t Purchase a GM Vehicle

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Eric Mayne from WardsAuto.com: GM is entering the free-agent market. The auto maker will reach out next week to some 1.6 million customers affected by the wind-down of its storied Pontiac brand. Susan Docherty, vice president-U.S. sales, calls these consumers "free agents" and says GM will attempt to steer them to Buick-GMC or Chevrolet dealerships by offering free oil changes. GM also will distribute information about Buick, GMC and Chevrolet product portfolios as it tries to keep these customers "in the family," Docherty says, adding a similar campaign is being planned to woo Saturn-brand customers.

Separately, a recent SaturnFans.com Poll showed that GM faces an uphill battle in its quest to retain Saturn customers. Only 10% of visitors said that their next new car will be a General Motors vehicle. Significantly, 69% said they would not purchase a GM vehicle, and 21% said it was too early to tell.

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Report: Saturns Yield Some of the Most Affordable Insurance Rates

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Earlier this month, Insure.com compiled a list of 300 vehicles and their associated insurance premiums. On the list of the 20 least expensive cars to insure was the Saturn Vue, ranking ninth. For those of you who don't own a Vue, you'll be happy to know that most Saturn models did well in their categories. The only exceptions were Saturn's hybrid models, which due to their electrified powertrains, are more expensive to replace in the event of a collision. Despite these higher premiums, Saturn hybrids still managed to rank in the middle of their respective classes.