GM Hopes to Retain Saturn Customers, but 69% of SaturnFans.com Members Surveyed Say they Won’t Purchase a GM Vehicle

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Eric Mayne from WardsAuto.com: GM is entering the free-agent market. The auto maker will reach out next week to some 1.6 million customers affected by the wind-down of its storied Pontiac brand. Susan Docherty, vice president-U.S. sales, calls these consumers "free agents" and says GM will attempt to steer them to Buick-GMC or Chevrolet dealerships by offering free oil changes. GM also will distribute information about Buick, GMC and Chevrolet product portfolios as it tries to keep these customers "in the family," Docherty says, adding a similar campaign is being planned to woo Saturn-brand customers.

Separately, a recent SaturnFans.com Poll showed that GM faces an uphill battle in its quest to retain Saturn customers. Only 10% of visitors said that their next new car will be a General Motors vehicle. Significantly, 69% said they would not purchase a GM vehicle, and 21% said it was too early to tell.

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Safe Outlook: GM Lambda Crossovers Earn Insurance Institute "Top Safety Pick" Award

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General Motors' lineup of award-winning crossovers today adds the Insurance Institute for Highway Safety's Top Safety Pick 2008 to the growing list of accolades. The significant safety award results from the GMC Acadia meeting the Institute's highest rating for performance in its demanding front, side and rear impacts in addition to providing standard Stabilitrak, GM's electronic stability control system. The IIHS test results also apply to the GMC Acadia's sister vehicles: the Buick Enclave, Saturn Outlook, and soon to be released Chevy Traverse.