GM Hasn’t Learned, Is Still "as Dysfunctional as Ever"

Jean Halliday from Advertising Age: General Motors said it wasn't going to do corporate ads — and then it put Chairman Ed Whitacre in its multiple-model "May the Best Car Win" campaign. The automaker also said it was going to create distinctive advertising for its four remaining vehicle brands, Buick, Cadillac, Chevrolet and GMC — but tell that to subscribers of Newsweek and BusinessWeek. In early October issues of those publications, GM is running nearly identical back-to-back spreads from McCann Erickson, Birmingham, Mich., for the Buick LaCrosse, Chevrolet Malibu and/or new Cadillac CTS Sport Wagon. he spreads are so similar they "homogenize all the brands again," said Maryann Keller, who has her own auto consultancy. "GM is as dysfunctional as ever," said the author of two auto industry books.

Random Article from the SaturnFans.com Archives

Invitation Extended to Dealers

Saturn of Decatur

Today Saturn's 350 dealerships will receive a letter from corporate headquarters extending them an invitation to join the Penske Automotive Group. The letter will not contain a franchise agreement or any other legally binding contract. According to Saturn spokesman Steve Janisse "It's just an informational piece talking about the terms of the sale and offering them an opportunity to transition to this new owner." Janisse also told Automotive News that dealerships that decline the invitation will be transitioned into "termination mode."