GM Hasn’t Learned, Is Still "as Dysfunctional as Ever"

Jean Halliday from Advertising Age: General Motors said it wasn't going to do corporate ads — and then it put Chairman Ed Whitacre in its multiple-model "May the Best Car Win" campaign. The automaker also said it was going to create distinctive advertising for its four remaining vehicle brands, Buick, Cadillac, Chevrolet and GMC — but tell that to subscribers of Newsweek and BusinessWeek. In early October issues of those publications, GM is running nearly identical back-to-back spreads from McCann Erickson, Birmingham, Mich., for the Buick LaCrosse, Chevrolet Malibu and/or new Cadillac CTS Sport Wagon. he spreads are so similar they "homogenize all the brands again," said Maryann Keller, who has her own auto consultancy. "GM is as dysfunctional as ever," said the author of two auto industry books.

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'08 Saturn Vue to be Unveiled in November

GM confirmed via its FastLane blog yesterday that the company plans to unveil its all-new 2008 Saturn Vue at the 2006 Greater Los Angeles Auto Show next month. The show opens to the press on November 29th. The new Vue will be virtually identical to the Opel Antara, shown in the picture above, that was unveiled at the Paris Motor Show last week.