GM Hasn’t Learned, Is Still "as Dysfunctional as Ever"

Jean Halliday from Advertising Age: General Motors said it wasn't going to do corporate ads — and then it put Chairman Ed Whitacre in its multiple-model "May the Best Car Win" campaign. The automaker also said it was going to create distinctive advertising for its four remaining vehicle brands, Buick, Cadillac, Chevrolet and GMC — but tell that to subscribers of Newsweek and BusinessWeek. In early October issues of those publications, GM is running nearly identical back-to-back spreads from McCann Erickson, Birmingham, Mich., for the Buick LaCrosse, Chevrolet Malibu and/or new Cadillac CTS Sport Wagon. he spreads are so similar they "homogenize all the brands again," said Maryann Keller, who has her own auto consultancy. "GM is as dysfunctional as ever," said the author of two auto industry books.

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Plug-In Vue Hybrid May Arrive as Soon as 2010

Saturn Vue Green Line Plug-In Hybrid

Saturn announced today at the North American International Auto Show that production will may begin as soon as 2010 on a plug-in hybrid electric version of the Saturn Vue Green Line, expected to be the first regular production plug-in hybrid electric vehicle. Depending on a consumer's drive cycle, the Vue plug-in hybrid will be the most fuel-efficient vehicle offered by a major automaker.