GM Hasn’t Learned, Is Still "as Dysfunctional as Ever"
Jean Halliday from Advertising Age: General Motors said it wasn't going to do corporate ads — and then it put Chairman Ed Whitacre in its multiple-model "May the Best Car Win" campaign. The automaker also said it was going to create distinctive advertising for its four remaining vehicle brands, Buick, Cadillac, Chevrolet and GMC — but tell that to subscribers of Newsweek and BusinessWeek. In early October issues of those publications, GM is running nearly identical back-to-back spreads from McCann Erickson, Birmingham, Mich., for the Buick LaCrosse, Chevrolet Malibu and/or new Cadillac CTS Sport Wagon. he spreads are so similar they "homogenize all the brands again," said Maryann Keller, who has her own auto consultancy. "GM is as dysfunctional as ever," said the author of two auto industry books.
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General Motors announced today that it will collaborate with the nonprofit Electric Power Research Institute (EPRI) to accelerate the introduction of plug-in electric vehicles, like the Chevrolet Volt and Saturn Vue 2-Mode Plug-in Hybrid. The EPRI is made up of more than 30 of the top electric utilities in the United States and Canada.