GM Hasn’t Learned, Is Still "as Dysfunctional as Ever"
Jean Halliday from Advertising Age: General Motors said it wasn't going to do corporate ads — and then it put Chairman Ed Whitacre in its multiple-model "May the Best Car Win" campaign. The automaker also said it was going to create distinctive advertising for its four remaining vehicle brands, Buick, Cadillac, Chevrolet and GMC — but tell that to subscribers of Newsweek and BusinessWeek. In early October issues of those publications, GM is running nearly identical back-to-back spreads from McCann Erickson, Birmingham, Mich., for the Buick LaCrosse, Chevrolet Malibu and/or new Cadillac CTS Sport Wagon. he spreads are so similar they "homogenize all the brands again," said Maryann Keller, who has her own auto consultancy. "GM is as dysfunctional as ever," said the author of two auto industry books.
Random Article from the SaturnFans.com Archives
Last month, General Motors announced that it would stop building Saturns when production of the brand's 2009 models ended later this year – unless, of course, Saturn is spun-off from GM and its new owners request GM to produce 2010 models for the brand's retailers to sell. With the sale of Saturn looking more and more likely, it is also looking more and more likely that GM will indeed build 2010 model year Saturns. Here's a look at what was in store for Saturn's 2010 model year – and what will likely be produced once Saturn is formally separated from GM.