GM Hasn’t Learned, Is Still "as Dysfunctional as Ever"
Jean Halliday from Advertising Age: General Motors said it wasn't going to do corporate ads — and then it put Chairman Ed Whitacre in its multiple-model "May the Best Car Win" campaign. The automaker also said it was going to create distinctive advertising for its four remaining vehicle brands, Buick, Cadillac, Chevrolet and GMC — but tell that to subscribers of Newsweek and BusinessWeek. In early October issues of those publications, GM is running nearly identical back-to-back spreads from McCann Erickson, Birmingham, Mich., for the Buick LaCrosse, Chevrolet Malibu and/or new Cadillac CTS Sport Wagon. he spreads are so similar they "homogenize all the brands again," said Maryann Keller, who has her own auto consultancy. "GM is as dysfunctional as ever," said the author of two auto industry books.
Random Article from the SaturnFans.com Archives
The folks at Yahoo Autos came across this different kind of YouTube video of the 2000 LW1 that invites viewers to "wax nostalgic over a Saturn." The review was recorded by Regular Car Reviews. Yahoo's Justin Hyde says the video features "astute narration to a wagonload of turn-of-the-century nostalgia. It's enough to make one pine for the plastic-body vanilla cars of yore."