GM Hasn’t Learned, Is Still "as Dysfunctional as Ever"

Jean Halliday from Advertising Age: General Motors said it wasn't going to do corporate ads — and then it put Chairman Ed Whitacre in its multiple-model "May the Best Car Win" campaign. The automaker also said it was going to create distinctive advertising for its four remaining vehicle brands, Buick, Cadillac, Chevrolet and GMC — but tell that to subscribers of Newsweek and BusinessWeek. In early October issues of those publications, GM is running nearly identical back-to-back spreads from McCann Erickson, Birmingham, Mich., for the Buick LaCrosse, Chevrolet Malibu and/or new Cadillac CTS Sport Wagon. he spreads are so similar they "homogenize all the brands again," said Maryann Keller, who has her own auto consultancy. "GM is as dysfunctional as ever," said the author of two auto industry books.

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Owner Story: Saturn Fan for Life

On April 18, 2006, I was traveling with my two kids (a nine year old son and seven year old), and we were hit broadside on the passenger side of the car while making a U-turn by a Ford Ranger truck traveling at least 45-50 mph. Needless to say, my 1997 SW2 that I affectionately called "Smoke" was totaled. Most importantly, my kids and I walked away with no major injuries.