GM Hasn’t Learned, Is Still "as Dysfunctional as Ever"

Jean Halliday from Advertising Age: General Motors said it wasn't going to do corporate ads — and then it put Chairman Ed Whitacre in its multiple-model "May the Best Car Win" campaign. The automaker also said it was going to create distinctive advertising for its four remaining vehicle brands, Buick, Cadillac, Chevrolet and GMC — but tell that to subscribers of Newsweek and BusinessWeek. In early October issues of those publications, GM is running nearly identical back-to-back spreads from McCann Erickson, Birmingham, Mich., for the Buick LaCrosse, Chevrolet Malibu and/or new Cadillac CTS Sport Wagon. he spreads are so similar they "homogenize all the brands again," said Maryann Keller, who has her own auto consultancy. "GM is as dysfunctional as ever," said the author of two auto industry books.

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Flashback Friday: 1994 Saturn Cycling Calendar

Flashback Friday: 1994 Saturn Cycling Calendar

Saturn has long been a big proponent of an active lifestyle. Today, you'll find Saturn supporting marathons all over the country, but years ago Saturn sponsored a cycling team. According to the 1994 Saturn Cycling Calendar (cover pictured above), the team originally "came together in 1992" and was made up of "a collection of young amateur cyclists from around the country." By then end of their first year in competition, the team "competed in more than 100 races and compiled 53 wins."