GM Hasn’t Learned, Is Still "as Dysfunctional as Ever"
Jean Halliday from Advertising Age: General Motors said it wasn't going to do corporate ads — and then it put Chairman Ed Whitacre in its multiple-model "May the Best Car Win" campaign. The automaker also said it was going to create distinctive advertising for its four remaining vehicle brands, Buick, Cadillac, Chevrolet and GMC — but tell that to subscribers of Newsweek and BusinessWeek. In early October issues of those publications, GM is running nearly identical back-to-back spreads from McCann Erickson, Birmingham, Mich., for the Buick LaCrosse, Chevrolet Malibu and/or new Cadillac CTS Sport Wagon. he spreads are so similar they "homogenize all the brands again," said Maryann Keller, who has her own auto consultancy. "GM is as dysfunctional as ever," said the author of two auto industry books.
Random Article from the SaturnFans.com Archives
General Motors wants you to know that the 2009 Saturn Vue 2 Mode Hybrid is the "world's most fuel-efficient V-6 SUV." That's the glass half full. The other half of the glass is that the Saturn Vue 2 Mode Hybrid is, in our view, the world's most powerful fuel-efficient compact SUV. So forget about the old half-full/half-empty conundrum. The Saturn Vue 2 Mode Hybrid is a glass full to the brim.