GM Hasn’t Learned, Is Still "as Dysfunctional as Ever"
Jean Halliday from Advertising Age: General Motors said it wasn't going to do corporate ads — and then it put Chairman Ed Whitacre in its multiple-model "May the Best Car Win" campaign. The automaker also said it was going to create distinctive advertising for its four remaining vehicle brands, Buick, Cadillac, Chevrolet and GMC — but tell that to subscribers of Newsweek and BusinessWeek. In early October issues of those publications, GM is running nearly identical back-to-back spreads from McCann Erickson, Birmingham, Mich., for the Buick LaCrosse, Chevrolet Malibu and/or new Cadillac CTS Sport Wagon. he spreads are so similar they "homogenize all the brands again," said Maryann Keller, who has her own auto consultancy. "GM is as dysfunctional as ever," said the author of two auto industry books.
Random Article from the SaturnFans.com Archives
John Heilig from The Auto Page loved the details surrounding the 2008 Saturn Astra XR 5-door that he drove. "You recognize its European heritage with the 'switchblade' key that looks as if it came form the Audi/VW parts bin," he wrote. "The Astra has projector beam headlights nestled in plastic-covered nacelles. They consist of three units on each side and they're very impressive in a small car. It's what you'd expect in a high-end mid-size for example."