GM Explores Restyling Saturn Logo


The Detroit News published an article yesterday about GM's new, more polished and sophisticated "jet-set style" vehicle interiors. While the article provided some interesting insight into the vision behind GM's quest to make its cars and trucks a benchmark in the industry, it was the last paragraph of the article that was most intriguing. According to the Detroit News, despite all the recent attention to the improvements to vehicle's interiors, "a more pressing priority is the logos of the different GM divisions."

Michael Burton, General Motors director for interior design, revealed that "we're playing around with the Saturn logo." GM designers apparently feel that the current logo's red background doesn't fit Saturn's new upscale image. "Color has a tendency to make things look less premium," said Burton. "So that's a hint at where we may be headed."

Source: Detroit News

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River Days Attendees to Compete in "Kiss My Astra" Contest for Chance to Win Backstage Passes to Bon Jovi Concert

Saturn Logo

Saturn is offering 16 contestants from the River Days audience will be selected for the opportunity to prove just how much they love Jon Bon Jovi, by kissing the Saturn Astra. Contestants who compete in the car-kissing marathon will compete for a chance to win. All who participate will win tickets to Bon Jovi's July 7 concert at the Palace of Auburn Hills, and the winner will receive two passes to go backstage before the concert. The goal is to help raise awareness and donations for Habitat for Humanity projects in the Detroit area.