GM Explores Restyling Saturn Logo


The Detroit News published an article yesterday about GM's new, more polished and sophisticated "jet-set style" vehicle interiors. While the article provided some interesting insight into the vision behind GM's quest to make its cars and trucks a benchmark in the industry, it was the last paragraph of the article that was most intriguing. According to the Detroit News, despite all the recent attention to the improvements to vehicle's interiors, "a more pressing priority is the logos of the different GM divisions."

Michael Burton, General Motors director for interior design, revealed that "we're playing around with the Saturn logo." GM designers apparently feel that the current logo's red background doesn't fit Saturn's new upscale image. "Color has a tendency to make things look less premium," said Burton. "So that's a hint at where we may be headed."

Source: Detroit News

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Flashback Friday: 1984 Saturn Prototype

Flashback Friday: 1984 Saturn Prototype

Roger Smith and F. James McDonald are pictured with the 1985 Saturn four-door sedan concept. This was the first Saturn demonstration prototype vehicle. It was completed for evaluation and shown to the media on September 15, 1984.