GM Explores Restyling Saturn Logo

Tags:

The Detroit News published an article yesterday about GM's new, more polished and sophisticated "jet-set style" vehicle interiors. While the article provided some interesting insight into the vision behind GM's quest to make its cars and trucks a benchmark in the industry, it was the last paragraph of the article that was most intriguing. According to the Detroit News, despite all the recent attention to the improvements to vehicle's interiors, "a more pressing priority is the logos of the different GM divisions."

Michael Burton, General Motors director for interior design, revealed that "we're playing around with the Saturn logo." GM designers apparently feel that the current logo's red background doesn't fit Saturn's new upscale image. "Color has a tendency to make things look less premium," said Burton. "So that's a hint at where we may be headed."

Source: Detroit News

Random Article from the SaturnFans.com Archives

Bob Lutz to Retire at the End of 2009

Bob Lutz to Retire at the End of 2009

Robert A. Lutz, GM Vice Chairman – Global Product Development, will transition to a new role effective April 1, 2009 as Vice Chairman and Senior Advisor. Lutz, 77, will provide strategic input into GM's global design and key product initiatives until his retirement at the end of 2009. He will continue to report to Wagoner.