GM to Accelerate Saturn Shutdown to This Year If No Buyer Found

Richard Truett from Automotive News: General Motors plans to build the last Saturn vehicles this year, two years earlier than first envisioned, as it speeds up efforts to shed dealerships and divisions, CEO Fritz Henderson said today. The Saturn brand still may survive if GM can sell it to another automaker or investor, but GM no longer will build vehicles for Saturn after the 2009 model year, Henderson said on a conference call. GM has begun talks to sell Saturn to a private equity group working with Saturn dealers. "If a sale of Saturn does not occur, we intend to phase out the Saturn brand by the end of 2009," GM said in its government filing today. "As a result, our current Viability Plan does not comprehend production and sales to dealers of Saturn products beyond 2009."

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2008 Saturn Astra XR Review

From MotherProof.com: The new ad campaign for Saturn features a man walking into a Saturn dealer and promptly walking back out the door to take a second look at the sign and make sure he's in the right place. The message is that Saturn's got a whole new look — it's sportier, sleeker and just plain cooler than you ever thought.