General Motors Pulls the Plug on Saturn, Ending Bold, Creative Automotive Experiment

John Pearley Huffman from Popular Mechanics: With the announcement that General Motors and the Penske Automotive Group have broken off negotiations to transfer ownership of the Saturn brand between them, the Saturn saga sadly ends. Over the next few months, GM will implement the "wind-down" agreements it has with Saturn dealers and start closing up the division. As you read this, the last bundles of Saturn sales brochures are likely being heaved into dumpsters around the country. It's an almost tragic end to one of GM's boldest experiments. Devised back in the early '80s, the Saturn concept was for GM to set up an entirely new company that would be owned by GM but operate outside its entrenched culture. enske broke off negotiations, it says, because of the inability to secure future vehicles to be sold at Saturn dealers once the current GM-produced products had run through their life cycles. It's a pity. Because for a few moments in the Nineties it looked like Saturn had the potential to be something special.

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