General Motors Plans to Sell Saturn this Year

From the Associated Press by way of the NYT: Saturn General Manager Jill Lajdziak said the brand, once billed as a different kind of car company, most likely will be sold, given the interest of several buyers who have surfaced. She says GM will take other bids for the brand until June 1. In February, the company said it would keep Saturn going through the end of the 2011 model year, which is late summer in 2011. But because of the interested buyers and demands to restructure faster, GM decided to pull the sale deadline forward, Lajdziak said. Lajdziak would not say when GM expects to announce a Saturn sale, but conceded the company will be on a fast timeline to complete a deal by the end of the year. "We remain confident given the expressions of interest we've already had," she said.

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Saturn Hopes to Score Big at the Summer Box Office

Advertising Age reports that Saturn plans to advertise at movie theaters this summer, promoting its Vue sport-utility and Aura midsize sedan. "What's the big draw of the big screen?" asks AdAge. "A captive younger audience."