General Motors Plans to Sell Saturn this Year

From the Associated Press by way of the NYT: Saturn General Manager Jill Lajdziak said the brand, once billed as a different kind of car company, most likely will be sold, given the interest of several buyers who have surfaced. She says GM will take other bids for the brand until June 1. In February, the company said it would keep Saturn going through the end of the 2011 model year, which is late summer in 2011. But because of the interested buyers and demands to restructure faster, GM decided to pull the sale deadline forward, Lajdziak said. Lajdziak would not say when GM expects to announce a Saturn sale, but conceded the company will be on a fast timeline to complete a deal by the end of the year. "We remain confident given the expressions of interest we've already had," she said.

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Video: Jill Lajdziak Explains the Reasoning Behind the Creation of the "Ask Jill" Initiative

Saturn has always been focused on building and developing personal relationships with its customers. In the video below, Saturn general manager Jill Lajdziak explains how the brand's desire to maintain an open and honest dialogue led to the creation of "Ask Jill" in early June.