General Motors "Never Knew What to Do" with Saturn

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In an article about Saturn, NASDAQ reported that retailer Carl Galeana told the Detroit Free Press earlier this week that "GM has totally mismanaged this brand." He added, "if it's a failed brand, it's because GM never knew what to do with it." The site wrote that "one obstacle to GM simply selling Saturn is that the only likely buyers for Saturn would be an Indian or Chinese manufacturer because of the company's limited manufacturing facilities, which would set the stage for yet another competitor in the US." It goes on to say that "shutting the company down is said to be equally unattractive because of likely lawsuits from dealers."

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Letter from Saturn Aims to Provide Owners Assurance

Saturn General Manager Jill Lajdziak

Saturn owners have never been shy about sharing their thoughts regarding our brand. So when I wrote to you a couple of weeks ago to tell about the potential changes at Saturn, I knew that I would get a strong response. Your e-mails and phone calls showed that many of you share our enthusiasm for the idea that Saturn might return to its roots as an independent company. The thoughtful comments were a clear reminder of one of the things that has always made Saturn special.