General Motors to Commemorate Launch of Chevrolet Traverse at Spring Hill Plant

It's still strange for me to hear, read, or think about Saturn's former plant in Spring Hill, Tennessee building a non-Saturn product, but with the Lambda-based Chevy Traverse already shipping from the factory, I guess it's time for me to stop nostalgically living in the past.

According to an announcement released yesterday, General Motors is planning a big media event this week to officially "kick off the launch of the all-new Chevrolet Traverse in ceremonies commemorating the event at the GM Spring Hill Manufacturing Operations." Executive types from GM and the UAW, along with the Governor of Tennessee, will be on-hand to speak at the event. Also included in the plans is an invitation-only media "plant floor walking tour" of the facility with the Governor.

The news release makes reference to some key items that still identify the facility with Saturn, such as the plant's address (100 Saturn Parkway) and the Welcome Center situated off Route 31. The announcement makes no mention of what - if anything - is still featured inside the Welcome Center, or if the building will be used as a stage for some or all of the festivities. Saturn fans who were lucky enough at one time or another to have an opportunity to visit the plant would agree that the Welcome Center building - which was originally a horse stable on the property before Saturn bought the land - was a rather impressive museum that documented the history of Saturn. A number of the artifacts showcased in the building were reportedly moved into the General Motors Heritage Center in Detroit, Michigan.

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Be a Part of the Beginning of GM's Second Century

As you probably already know, General Motors is turning 100 years old on September 16th, and the company has a variety of online activities planned for any enthusiasts who want to participate in the festivities. Yesterday, GM provided a brief look at some of the activities planned for that day on its GMnext.com website.