Flexibility Wasn't Enough for Former Tennessee Saturn Plant to Keep Building GM Vehicles

Aerial Photo of the Former Saturn Plant

Lindsay Chappell from Automotive News: Suppliers and workers at General Motors' assembly plant in Spring Hill, Tennessee, thought they had the inside track this summer when GM had to decide quickly where to build a new family of subcompact cars. The plant boasts a recent renovation, a history of good labor relations and the sort of innovative supplier-automaker partnership that automakers profess to seek. It wasn't enough. A plant in Orion Township, Michigan, got the nod. "A lot of us are still wondering how they made this decision," says Mike Herron, chairman of Spring Hill's UAW Local 1853. "Obviously, we're all hoping the best for Orion. But when you consider what we've achieved here, you have to wonder what it counted for."

Random Article from the SaturnFans.com Archives

Flashback Friday: Saturn’s "Romance with Cars" Television Ad

Saturn's early television and print ads were quirky, offbeat spots that often focused more on the emotional side of owning a car, rather than talking about latest models from Saturn. But in a clever, indirect, and very effective manner those first ads were very much all about Saturn, and how owning a Saturn could make you feel. Take this commercial that aired in or around 1992.