Flashback Friday: When GM Gave Birth to Saturn

ABC News looked back on its evening news telecast from July 26, 1985 when GM announced construction of the Saturn plant in Spring Hill, Tennessee. View it online here.

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Saturn Lightship Blimp

Saturn Corporation was the first North American auto manufacturer to utilize aerial advertising when the Saturn Lightship made its debut in the summer of 2001. The Saturn Lightship, a 165-foot, 6,335-pound A150 blimp, traveled across the United States supporting a variety of events and promotions held to promote the launch of the company's first sport utility vehicle, the Saturn Vue.