Flashback Friday: Saturn "Visions"

Flashback Friday: Saturn "Visions"

The news last week about Saturn's current owner magazine going all-digital got me thinking about the first Saturn owner newsletter. The first one that I can remember at least. Long before there was "Saturn 360" or even "Saturn Signatures," there was a quarterly publication called "Visions" that Saturn put together for owners, team members, and their families.

I seem to remember picking up my first copy at a local Saturn retailer, but then later receiving additional issues in the mail. From what I recall, Visions eventually evolved into what became the official Saturn CarClub newsletter. What you see here is the earliest issue of Visions that I can find in my Saturn archives from the spring of '93.

The format of Visions was a little different than the Saturn 360 publication that you can read today online, but the type of content featured on its pages was similar. There were no online digital versions or fancy glossy magazine covers. The eight-page periodical unfolded like a newspaper, and was printed recycled paper with a soy-based ink. It was chock full of in-depth information about different Saturn features, owner spotlight stories, and the latest updates from Saturn.

Random Article from the SaturnFans.com Archives

Reminder: Check Out GMbeat.com for a Look at What Was Going to be the Future of SaturnFans.com

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It's been more than three years since General Motors announced it was shuttering its "different kind of car" division. At the time, Roger Penske was attempting to purchase the brand and possibly stock it with cars sourced from plants in the US, South Korea, Mexico, or even Europe. Ultimately Mr. Penske couldn't get a deal done within GM's tight timeframes and Saturn was closed. While frantically attempting to keep up with rumors swirling around Saturn that fateful year, I made a decision to rethink the way I was collecting and reporting the news. In the midst of all the uncertainty surrounding Saturn, I began to draw up plans for new and improved version of SaturnFans.com that could not only help visitors track what Saturn news was happening, but where it was happening as it was happening.