Flashback Friday: Saturn "Visions"

Flashback Friday: Saturn "Visions"

The news last week about Saturn's current owner magazine going all-digital got me thinking about the first Saturn owner newsletter. The first one that I can remember at least. Long before there was "Saturn 360" or even "Saturn Signatures," there was a quarterly publication called "Visions" that Saturn put together for owners, team members, and their families.

I seem to remember picking up my first copy at a local Saturn retailer, but then later receiving additional issues in the mail. From what I recall, Visions eventually evolved into what became the official Saturn CarClub newsletter. What you see here is the earliest issue of Visions that I can find in my Saturn archives from the spring of '93.

The format of Visions was a little different than the Saturn 360 publication that you can read today online, but the type of content featured on its pages was similar. There were no online digital versions or fancy glossy magazine covers. The eight-page periodical unfolded like a newspaper, and was printed recycled paper with a soy-based ink. It was chock full of in-depth information about different Saturn features, owner spotlight stories, and the latest updates from Saturn.

Random Article from the SaturnFans.com Archives

To Boost Sales, Saturn Rethinks Itself – Again

Business Week magazine offers an in-depth look at the "rethinking" behind Saturn's new advertising campaign that's set to kick-off later tonight. Look for the new ads to have a more sophisticated flair than in the past, something Saturn hopes will reinforce the fact that its new lineup of smart, chic cars and sport-utilities.