February 17th Preview? Lutz Tells Automotive News that Despite Good Cars, Saturn "Probably" Dies

Uncovering Our New Outlook

Jamie LaReau from Automotive News: Bob Lutz says GM's struggling Saturn brand probably won't survive. "My personal favorite would be to see Saturn survive and prosper," GM's vice chairman told Automotive News. "But frankly, the reality is that that is probably not going to be the outcome." He added: "We spent a huge bundle of money in giving Saturn an absolutely no-excuses product lineup, top to bottom. They had a better and fresher lineup than any GM division, and the sales just never materialized. So we have to act on that. It's our duty." New Jersey Saturn dealer Stuart Lasser took Lutz's comments as confirmation of his worst fears. "That really seals our fate," said Lasser, owner of Saturn of Denville, Saturn of Mount Olive and Saturn of Livingston. Lutz, who announced last week that he will retire by year end, said GM lacks the time or resources to help the brand make a comeback.

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Hello fellow Saturn enthusiasts! I am a 20 year old Saturn sales consultant. While I've have only worked for my Saturn retailer for 2 years, I have enjoyed a close love affair with this breakthrough brand since 1990. My sister took a chance on Saturn with her first car, a Blue 1991 SL2 and fell in love immediately.