February 17th Preview? Lutz Tells Automotive News that Despite Good Cars, Saturn "Probably" Dies

Uncovering Our New Outlook

Jamie LaReau from Automotive News: Bob Lutz says GM's struggling Saturn brand probably won't survive. "My personal favorite would be to see Saturn survive and prosper," GM's vice chairman told Automotive News. "But frankly, the reality is that that is probably not going to be the outcome." He added: "We spent a huge bundle of money in giving Saturn an absolutely no-excuses product lineup, top to bottom. They had a better and fresher lineup than any GM division, and the sales just never materialized. So we have to act on that. It's our duty." New Jersey Saturn dealer Stuart Lasser took Lutz's comments as confirmation of his worst fears. "That really seals our fate," said Lasser, owner of Saturn of Denville, Saturn of Mount Olive and Saturn of Livingston. Lutz, who announced last week that he will retire by year end, said GM lacks the time or resources to help the brand make a comeback.

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Video: Third of Three New Saturn Commercials Focuses on Fuel Efficiency

The third of three new commercials narrated by Saturn retail store owners focuses on the fuel efficiency of Saturn's vehicles. This ad features Karen Radley who owns Saturn of Fredericksburg in Virginia. By the way, if you want to see the stunning lines of the Vue and Aura in high-definition on your big screen television, SaturnFans.com hears that the new TV spots will air throughout the NCAA basketball tournament on CBS.