Failed Saturn Deal Shocks Staffers

Cindy Wojdyla Cain from the Herald News: Saturn will shut down completely by October 2010, said Eddie Larson, general manager of Saturn of Joliet. Larson, 29, has worked for Saturn since he was 21. He has never even had to write a resume other than one for a college class because he has continually been promoted within the company. "Never in our wildest dreams could we image it wouldn't go the way we thought it would," Adomaitis said. "(Saturn) was supposed to be a 100-year car company. That was their slogan." Larson said he was inundated with phone calls once the news broke about Saturn closing. Customers were concerned about their vehicles, but they were just as concerned about the employees. "Our customers know us by our first names," he said. The callers also wondered where they will be able to take their Saturn cars in the future. Saturn vehicles will continue to be serviced and sold through Saturn dealerships as long as they remain open, Larson said. Some dealerships may close before the October 2010 deadline. But others could remain open until the deadline, he added. Once all the dealerships are closed, GM will continue to service Saturn vehicles and honor warranties at its other dealerships, Larson explained.

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Retailers Tell the Saturn Story in New Ads

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Kim McGill, director of advertising and promotions for Saturn: The unique experience of buying and owning a Saturn always been anchored by the honest and respectful way customers are treated by Saturn retailers. That foundation shines in our new television ads that will appear widely this week during the college basketball tournament. The format of the ads is simple. There's no blaring music or cars zipping down twisting mountain roads. Instead, it's just a Saturn retailer talking about our brand and our products.