Failed Saturn Deal Shocks Staffers

Cindy Wojdyla Cain from the Herald News: Saturn will shut down completely by October 2010, said Eddie Larson, general manager of Saturn of Joliet. Larson, 29, has worked for Saturn since he was 21. He has never even had to write a resume other than one for a college class because he has continually been promoted within the company. "Never in our wildest dreams could we image it wouldn't go the way we thought it would," Adomaitis said. "(Saturn) was supposed to be a 100-year car company. That was their slogan." Larson said he was inundated with phone calls once the news broke about Saturn closing. Customers were concerned about their vehicles, but they were just as concerned about the employees. "Our customers know us by our first names," he said. The callers also wondered where they will be able to take their Saturn cars in the future. Saturn vehicles will continue to be serviced and sold through Saturn dealerships as long as they remain open, Larson said. Some dealerships may close before the October 2010 deadline. But others could remain open until the deadline, he added. Once all the dealerships are closed, GM will continue to service Saturn vehicles and honor warranties at its other dealerships, Larson explained.

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What Car Brands Can Learn from Saturn

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Kevin Smith from Automotive News: In a few weeks we will learn the fate of Saturn. A number of options are on the table, but it is clear that Saturn no longer is part of General Motors' long-term future. How did a business-school case study, and a rare moment of GM brilliance, fall so far so fast? While Saturn has lost its place in GM's orbit, it still points the way car companies and many other brands need to go in these challenging times.