Editorial: Saturn Heads to the Junkyard

From the San Fransisco Chronicle: Quality ride, nice price, made in the USA. For nearly two decades, this description worked for Saturn, which preferred the ad-agency slogan, "a different kind of car company." But now the car is history, orphaned by General Motors, whose executives proudly created it, then undercut it and finally gave up on it. GM, in full financial retreat, has already phased out the old-coot Oldsmobile and Pontiac lines. Saturn's demise should sting more deeply. The car was a revolutionary concept for legendary bureaucracy and designed to be non-GM in every way.

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Video: Mini Saturn Astra Commercial

Earlier this week, the topic of shorter Saturn television commercials airing at a higher frequency was discussed as evidence that Saturn is actively experimenting with new ways to increase brand awareness without increasing their advertising budget.