Editorial: Saturn Fell Prey to GM, UAW Bungling

From the Detroit News: Prospects for GM's Saturn division dimmed with the Penske Automotive Group's failed bid to keep the nameplate's dealer network alive. But the division's problems began long before GM's bankruptcy and downsizing. GM management and the United Auto Workers union both sabotaged the ideas behind Saturn. The division began as a model for regaining market share from Japanese automakers, improving dealer service and reforming labor practices. With collaboration and more flexible work rules, a no-pressure dealer sales strategy and a peppier product made in a Spring Hill, Tennessee plant, Saturn could have helped spread reforms to other GM brands. It initially gained customers who owned Japanese vehicles. But Saturn soon became just another cog in the GM machine. Executives didn't invest in upgrading the Saturn lines. Also chipping away at Saturn was Stephen Yokich, who took over as UAW president in 1993. He disliked how Saturn broke with the UAW contract pattern.

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Enter to Win a Sky, Find Your Lost Highway with Bon Jovi and Saturn

Bon Jovi Lost Highway Album Cover

Over the past 25 year, Bon Jovi has gone from performing in small clubs in New Jersey to selling out stadiums around the world. Through it all, they have not lost sight of who they are, where they're from, and how they can make a difference. Much in the same way as Saturn has been rethinking how they do things, Bon Jovi has been rethinking what it means to truly be a rock star. It is because of his and Saturn's shared vision of a better future that Saturn is supporting Bon Jovi's Lost Highway tour.