Editorial: Saturn Fell Prey to GM, UAW Bungling

From the Detroit News: Prospects for GM's Saturn division dimmed with the Penske Automotive Group's failed bid to keep the nameplate's dealer network alive. But the division's problems began long before GM's bankruptcy and downsizing. GM management and the United Auto Workers union both sabotaged the ideas behind Saturn. The division began as a model for regaining market share from Japanese automakers, improving dealer service and reforming labor practices. With collaboration and more flexible work rules, a no-pressure dealer sales strategy and a peppier product made in a Spring Hill, Tennessee plant, Saturn could have helped spread reforms to other GM brands. It initially gained customers who owned Japanese vehicles. But Saturn soon became just another cog in the GM machine. Executives didn't invest in upgrading the Saturn lines. Also chipping away at Saturn was Stephen Yokich, who took over as UAW president in 1993. He disliked how Saturn broke with the UAW contract pattern.

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River Days Attendees to Compete in "Kiss My Astra" Contest for Chance to Win Backstage Passes to Bon Jovi Concert

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Saturn is offering 16 contestants from the River Days audience will be selected for the opportunity to prove just how much they love Jon Bon Jovi, by kissing the Saturn Astra. Contestants who compete in the car-kissing marathon will compete for a chance to win. All who participate will win tickets to Bon Jovi's July 7 concert at the Palace of Auburn Hills, and the winner will receive two passes to go backstage before the concert. The goal is to help raise awareness and donations for Habitat for Humanity projects in the Detroit area.