Don Hudler: "I Didn’t Expect to Finish this Way"

Peter Brown from Automotive News: At 75, Saturn megadealer Don Hudler figures he's going to stick with the brand till the fat lady sings. "We're diehards. We'll probably go to the bitter end," Hudler, the former chairman of Saturn Corp., said last week after the shocking news that Roger Penske's deal to buy the Saturn brand had collapsed. Hudler owns three Saturn dealerships in Houston and three in Dallas. The day after the deal collapsed, floor traffic "all but stopped," he said. Hudler's history is intertwined with the once-promising brand. He was its marketing chief in the early 1990s as Saturn became the industry's leader in customer service and loyalty. Then he became chairman, briefly ran a GM subsidiary that bought more than 20 Saturn dealerships, and then bought the Texas stores in 2001. Now he's looking at an empty cupboard and a slow death for the brand. "I never like to admit that I don't have a plan," he said in a phone interview. "But I was stunned by it. It sounded like it [the sale to Penske] was just waiting to close."

Random Article from the SaturnFans.com Archives

GM COO Fritz Henderson: We are Still "Evaluating Our Options," No Decision Yet on Saturn

Tags:
Save Saturn

Now that General Motors has secured emergency financing via a loan from the U.S. Treasury, the company is putting its "complete focus" on meeting the requirements of the loan and developing a plan by the end of March that proves to the Government that it can evolve into a viable company, according to a story published Friday in Automotive News. The publication quoted GM COO Fritz Henderson as saying the company has still not made any decisions about Saturn, and that GM is still "evaluating our options."