Don Hudler: "I Didn’t Expect to Finish this Way"

Peter Brown from Automotive News: At 75, Saturn megadealer Don Hudler figures he's going to stick with the brand till the fat lady sings. "We're diehards. We'll probably go to the bitter end," Hudler, the former chairman of Saturn Corp., said last week after the shocking news that Roger Penske's deal to buy the Saturn brand had collapsed. Hudler owns three Saturn dealerships in Houston and three in Dallas. The day after the deal collapsed, floor traffic "all but stopped," he said. Hudler's history is intertwined with the once-promising brand. He was its marketing chief in the early 1990s as Saturn became the industry's leader in customer service and loyalty. Then he became chairman, briefly ran a GM subsidiary that bought more than 20 Saturn dealerships, and then bought the Texas stores in 2001. Now he's looking at an empty cupboard and a slow death for the brand. "I never like to admit that I don't have a plan," he said in a phone interview. "But I was stunned by it. It sounded like it [the sale to Penske] was just waiting to close."

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Last Saturn Ion Ever Built For Sale by Owner in the SaturnFans.com Classifieds

Flashback Friday: The Last Saturn Ion

You may recall a couple of months ago GM had an auction, liquidating lots of classic cars. They even pulled the last built Saturn Ion out of the museum it was in to put it up for bidding. Well, this is that car. It was also featured in at least two articles on this website (here and here). This Saturn Ion is in fantastic shape, as it was stored in a museum. It now has 2,500 miles on it.