Don Hudler: "I Didn’t Expect to Finish this Way"

Peter Brown from Automotive News: At 75, Saturn megadealer Don Hudler figures he's going to stick with the brand till the fat lady sings. "We're diehards. We'll probably go to the bitter end," Hudler, the former chairman of Saturn Corp., said last week after the shocking news that Roger Penske's deal to buy the Saturn brand had collapsed. Hudler owns three Saturn dealerships in Houston and three in Dallas. The day after the deal collapsed, floor traffic "all but stopped," he said. Hudler's history is intertwined with the once-promising brand. He was its marketing chief in the early 1990s as Saturn became the industry's leader in customer service and loyalty. Then he became chairman, briefly ran a GM subsidiary that bought more than 20 Saturn dealerships, and then bought the Texas stores in 2001. Now he's looking at an empty cupboard and a slow death for the brand. "I never like to admit that I don't have a plan," he said in a phone interview. "But I was stunned by it. It sounded like it [the sale to Penske] was just waiting to close."

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New-for-2009 Saturn Vue XR 2.4L Announced


It's pending arrival has been rumored for several weeks, but now it is official: Saturn recently announced the availability of a new 2.4L version of it's uplevel Vue XR sport-utility on the brand's ImSaturn social networking website. Spokesman Mike Morrissey revealed some of the features that will be offered in the vehicle. "At Saturn, we don't think you should not have to give up cool vehicle features just to save money at the gas pump," he wrote. "That's why we are introducing a new version of the well-equipped Vue XR with an efficient four-cylinder engine."