Disappearance of Saturn Brand Disappoints Car Fan

Ashley Yarchin KSDK Channel 5: Kevin Keller, 36, is on his third Saturn in more than a decade. In fact, he still has his first Saturn, although he doesn't drive it anymore. Keller said he fell in love with the brand in 1996 and even joined a sort of fan club called the Saturn Performance Club. While there used to be 40 people from around the country who'd show up to the annual get-togethers, attendance has since dwindled, and Keller, as well as Washington University business professor, blames a deceleration in ads over the last decade, which cost GM it's Saturn lovers, as well as American auto enthusiasts.

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Sneak Peak at Some of Saturn's Colors for 2009

Saturn's 2009 Colors

Saturn is unique in the way it values the opinions of its customers. A few months ago, the company polled some owners and fans, asking them for help naming seven new colors that it plans to make available on its cars and crossover trucks during the 2009 model year. Saturn carefully reviewed all of the suggestions that were submitted and chose the names it felt best represented the brand's image.