Disappearance of Saturn Brand Disappoints Car Fan

Ashley Yarchin KSDK Channel 5: Kevin Keller, 36, is on his third Saturn in more than a decade. In fact, he still has his first Saturn, although he doesn't drive it anymore. Keller said he fell in love with the brand in 1996 and even joined a sort of fan club called the Saturn Performance Club. While there used to be 40 people from around the country who'd show up to the annual get-togethers, attendance has since dwindled, and Keller, as well as Washington University business professor, blames a deceleration in ads over the last decade, which cost GM it's Saturn lovers, as well as American auto enthusiasts.

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'08 Astra Opens a New Universe to Saturn

2008 Saturn Astra XR 5-Door

Jim Mateja from the Chicago Tribune reviews the 2008 Saturn Astra and talks about how a recent TV commercial for the brand effectively showed how the Astra signifies the culmination of Saturn's revitalization efforts. "A young man walks into a dealership, sees very attractive hardware, and with a quizzical look peeks back out the door to make sure the sign says Saturn," he wrote.