Disappearance of Saturn Brand Disappoints Car Fan

Ashley Yarchin KSDK Channel 5: Kevin Keller, 36, is on his third Saturn in more than a decade. In fact, he still has his first Saturn, although he doesn't drive it anymore. Keller said he fell in love with the brand in 1996 and even joined a sort of fan club called the Saturn Performance Club. While there used to be 40 people from around the country who'd show up to the annual get-togethers, attendance has since dwindled, and Keller, as well as Washington University business professor, blames a deceleration in ads over the last decade, which cost GM it's Saturn lovers, as well as American auto enthusiasts.

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NY Times: With Saturn, GM Failed a Makeover

Vintage Saturn Photos

Micheline Maynard and Mary Chapman from the New York Times penned what is probably one of the most thorough analyses of Saturn with a historical perspective in recent memory. The article talks about significant events from Saturn's past that ultimately ended up transforming the company into the brand you see today.