Disappearance of Saturn Brand Disappoints Car Fan

Ashley Yarchin KSDK Channel 5: Kevin Keller, 36, is on his third Saturn in more than a decade. In fact, he still has his first Saturn, although he doesn't drive it anymore. Keller said he fell in love with the brand in 1996 and even joined a sort of fan club called the Saturn Performance Club. While there used to be 40 people from around the country who'd show up to the annual get-togethers, attendance has since dwindled, and Keller, as well as Washington University business professor, blames a deceleration in ads over the last decade, which cost GM it's Saturn lovers, as well as American auto enthusiasts.

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How Direct Injection Works

Saturn's 2009 Outlook, Sky Red Line, and upcoming Vue 2-Mode hybrid models all feature powerplants using "direct injection" (DI) technology to improve power, efficiency, and emissions. In a conventionally port fuel injected engine, air and fuel are mixed before they enter the combustion chamber. With General Motors' DI engines, fuel is sprayed directly into the cylinder where it is mixed with air.