Customer Driven Programs and Initiatives Help Differentiate Saturn in Crowded Marketplace

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With all of the media attention over the past couple of years focused on Saturn's redesigned lineup of vehicles, it's easy to forget about some of the company's other initiatives and innovations.  Saturn has always been known for outstanding customer service, and the brand works hard to stay at the forefront of the industry when it comes to coddling customers. Significantly, Saturn believes continuous improvement is not only an important product development philosophy, but it's also critical being able to come up with new ways to make the car shopping process more pleasant.

Here's a look at some of the customer driven programs that differentiate Saturn in the marketplace.

  • Test Drive At Home: As part of the "At Home Test Drive" program, participating Saturn retailers bring a new Saturn vehicle directly to customers' homes, workplaces or other locations for their evaluation. Before the test drive, retailers provide customers with a self-guided checklist to help them decide if the vehicle fits their needs
  • Live Chat: Customers researching vehicles on have the opportunity to engage a live, online chat – 24 hours a day – with a Saturn customer service representative who is charged with helping the customer find the information he or she needs.
  • No Hassle, No Haggle Pricing: Saturn retailers pledge to charge all customers one price.
  • 30-day/1,500-Mile Vehicle Exchange Program: Customers can return their new Saturn and exchange it for another Saturn vehicle if for any reason they are not satisfied.
  • Saturn owners, employees and fans can interact and get inside information about the brand at this first-of-its-kind social networking site.
  • New-Owner Clinics: Saturn retailers regularly hold structured events to familiarize new Saturn owners with their vehicle and the services offered at the retail facility.
  • Financial Services Certification: Saturn was the first automotive brand to require all retail finance and insurance managers to complete the rigorous professional certification from the Association of Finance and Insurance Professionals.

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