Changes Lutz Implemented at GM Will Endure, Chief Designer Vows

Byron Pope from When Bob Lutz, General Motors vice chairman of global product development retires at year's end, the auto maker will not revert to the ways of the past, its top designer vows. "I've been with GM long enough and have lived through many different experiences in the company – enough to know the changes Bob Lutz has made are changes that will stick," Ed Welburn Jr., vice president of global design told Ward's. Lutz in April will assume the newly created role of vice chairman and senior adviser, providing strategic input to GM's global design and key product initiatives until his retirement. He will continue to report to Chairman and CEO Rick Wagoner. Tom Stephens will take over Lutz's role as vice chairman of global product development. When Lutz returned to GM in 2001, after an absence of nearly three decades, he found the auto maker churning out products with lackluster designs that failed to excite consumers. Lutz broke through a corporate structure that valued cost-savings over attractive design.

Random Article from the Archives

Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.